CHI*Atlanta > Past Events > February 2006--Scent, Search, and the Pursuit of User Happiness

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CHI*ATLANTA : EVENTS : 2006: February 23: Scent, Search, and the Pursuit of User Happiness


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Scent, Search, and the Pursuit of User Happiness

Speaker: Jared Spool

Note: This is a members only event and space is limited. Food and beverages will be provided. In addition, CHI*Atlanta Members will receive a $50 discount to Jared Spool's Atlanta UIE 2006 Roadshow on February 24th. An evite for registration will be sent to all CHI*Atlanta Members. Registration must be received by February 16th. If you have not already paid your 2006 dues (Professionals: $30 & Students: $15), please complete your membership today at http://www.chia.org/membership-dues.html . If you have paid your 2006 dues, but have any problems or have not received your Evite by February 8th, please contact membership@chia.org.

Happy Users are the brass ring of web site design. Ultimately, the designers of every site have making users happy as their primary objective. However, many designs end up frustrating instead. Since 1996, User Interface Engineering's main research objective is to understand how to achieve designs which produce happy users.

UIE's researchers have found that user happiness is directly tied to whether the users accomplish their goals on the site. What prevents users from accomplishing their goals? Almost always, it's poor design caused by a design team that doesn't have all the information they need to make the right decisions.

In this entertaining and insightful presentation, Jared M. Spool will share practical design strategies from highly-effective web sites. He'll show:

How the best teams allocate their resources by focusing on the most important content on the site and how this affects every page
Proven design techniques, such as persona-based design, to help teams understand what users need from the site
Why the most effective sites never relaunch, yet manage to always have fresh designs
How you can utilize the scent of information and how people search for their content to give your site a huge advantage

You'll learn from a wide range of examples, from the sites for the US Bureau of Labor Statistics, Netflix, and Wells Fargo, to Google, the Washington State Attorney General's Office, and Amtrak.

If you're planning to attend the 2006 UIE Roadshow when it comes to Atlanta on February 24, this presentation will be the perfect high-level introduction to the in-depth content Christine Perfetti and Jared will present. ( More details on the UIE Roadshow at www.uie.com/events/roadshow/atlanta/).

Jared Spool's bio