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CHI*ATLANTA : EVENTS : 2007: May:
Experience Strategies — A Star To Sail Your Ship By


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Location: Roundbox Global (see map)
981 Joseph E. Lowery Blvd, Suite 100
Atlanta, GA 30318

Speaker: Peter Merholz, Adaptive Path

REGISTRATION IS REQUIRED - Limit 90 people, members only! Click here to register.

The complexity of contemporary products leads designers and developers to focus on fulfilling requirements, losing sight of the big picture. In this talk, Peter Merholz will stress the importance of developing an Experience Strategy. He'll show how experience strategies are distinct from brand strategies, how they provide vision that serves to guide a team as it navigates the choppy waters of shipping products, and why you need to stop designing 'products' and instead think in terms of systems and experiences.

Peter Merholz is President and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training, and public