October 2008

Content Strategy: From Losing to Winning Content
Speaker(s): Conal Byrne, David Forbes, Richard Sheffield, Kristina Halvorson, Colleen Jones
Location: The Terraces
Photos

Tired of watching your designs become filled with bad content? Ever run into confusion over who "owns" content? Feel like no one is around to make content as well-crafted as your designs? Or do you create great content but feel it isn't appreciated or supported? Then join us for this exciting panel event. We'll explore the growing discipline of content strategy, including its business and user experience value.

Bad content is a losing situation for users / customers and businesses alike. But creating good content is hard. This panel will explore the growing discipline of content strategy, including its business and user experience value.

* Conal Byrne, Editor-in-Chief, HowStuffWorks
* David Forbes, Senior Director of IT Strategy, AT&T Mobility
* Richard Sheffield, Managing Editor, UPS and author of The Web Content Strategist's Bible
* Kristina Halvorson, President, Brain Traffic
* Colleen Jones (Moderator), UX Consultant